In your opinion, how comparable is this to creating a hotel GDS infrastructure, similar to what GDSs are delivering to air travel, particularly under the premise of NDC connected GDS, where some distribution control is handed back to the service provider
Great question Christian. The NDC point is a great comparison. NDC was airlines saying thy wanted to distribute their content through any channel without losing control of our product, pricing, and guest relationship. Nuitee's Cloud proposition for hotels is structurally similar. The key difference is that GDSs were built for a world of travel agents and terminals. Nuitee is building natively for the API era for super apps, fintech platforms, AI assistants, etc... Whether they can build the network effects that GDSs accumulated over decades is an open question.
Really enjoyed this perspective. The point that stayed with me wasn’t just the infrastructure story; it was the idea that “direct” distribution is becoming a much more nuanced concept.
For destinations and hotels, the question may be shifting from “Where was the booking made?” to “Who owns the relationship, the data, and the trust?”
As AI assistants and embedded platforms become booking interfaces, I think buyer confidence becomes even more important. Invisible infrastructure is great, but planners and travelers still need visible proof around policies, accuracy, accountability, and service when things don’t go as planned.
This is a truly insightful and inspiring piece, Mauricio. Congratulations, very well done!
In your opinion, how comparable is this to creating a hotel GDS infrastructure, similar to what GDSs are delivering to air travel, particularly under the premise of NDC connected GDS, where some distribution control is handed back to the service provider
Great question Christian. The NDC point is a great comparison. NDC was airlines saying thy wanted to distribute their content through any channel without losing control of our product, pricing, and guest relationship. Nuitee's Cloud proposition for hotels is structurally similar. The key difference is that GDSs were built for a world of travel agents and terminals. Nuitee is building natively for the API era for super apps, fintech platforms, AI assistants, etc... Whether they can build the network effects that GDSs accumulated over decades is an open question.
Really enjoyed this perspective. The point that stayed with me wasn’t just the infrastructure story; it was the idea that “direct” distribution is becoming a much more nuanced concept.
For destinations and hotels, the question may be shifting from “Where was the booking made?” to “Who owns the relationship, the data, and the trust?”
As AI assistants and embedded platforms become booking interfaces, I think buyer confidence becomes even more important. Invisible infrastructure is great, but planners and travelers still need visible proof around policies, accuracy, accountability, and service when things don’t go as planned.