The best communities are created by the fans, not the brand. — Marc Baumann But of course, the brand has to build the right conditions and infrastructure to enable the community in the first place. In #2, read about how Nike is co-creating brand culture with its fan community. Future leading brands will be built around the community and the cult around them, with ownership built in. A shoe company is doing it. Travel companies will too.
Travel Tech Essentialist #116: Communities
Travel Tech Essentialist #116: Communities
Travel Tech Essentialist #116: Communities
The best communities are created by the fans, not the brand. — Marc Baumann But of course, the brand has to build the right conditions and infrastructure to enable the community in the first place. In #2, read about how Nike is co-creating brand culture with its fan community. Future leading brands will be built around the community and the cult around them, with ownership built in. A shoe company is doing it. Travel companies will too.