“If you want to go fast, go alone. If you want to go far, go together.” ~ African Proverb 1. OTAs need to reinvent themselves due to higher costs and new rivals Online travel agencies are the original digital disruptors, bringing comparison shopping and price transparency to travelers who quickly embraced this new self-sufficient channel. OTAs’ biggest threat could now come from Google, the tech powerhouse that helped them become successful in the first place. Pressure from travel providers also adds to their challenges.
Travel Tech Essentialist #12: Partnerships
Travel Tech Essentialist #12: Partnerships
Travel Tech Essentialist #12: Partnerships
“If you want to go fast, go alone. If you want to go far, go together.” ~ African Proverb 1. OTAs need to reinvent themselves due to higher costs and new rivals Online travel agencies are the original digital disruptors, bringing comparison shopping and price transparency to travelers who quickly embraced this new self-sufficient channel. OTAs’ biggest threat could now come from Google, the tech powerhouse that helped them become successful in the first place. Pressure from travel providers also adds to their challenges.