Fortunately, influence and credibility appear to be shifting towards those individuals and businesses with real-life and firsthand experience. This certainly applies to the travel industry, where genuine, experiential knowledge should take precedence —whether it's in determining a website's Google Search ranking or uncovering the hidden gems on your next trip.
Google Search tweak could be a game-changer for the better, but with the blazing fast progress of AI sophistication, I'm afraid that people will try and game it creatively. For instance, it is quite easy to reproduce a near-real, human-like account of an imaginary trip. This also connects to Brian Chesky's concern about fake reviews. Remains to be seen how tech is used by both sides