The idea behind discretionary premiumization is to gain a competitive advantage by excelling in one or two specific areas because our minds naturally focus on the outliers - the things that are bizarrely good.
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Travel Tech Essentialist #128: Discretionary…
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The idea behind discretionary premiumization is to gain a competitive advantage by excelling in one or two specific areas because our minds naturally focus on the outliers - the things that are bizarrely good.