The idea behind discretionary premiumization is to gain a competitive advantage by excelling in one or two specific areas because our minds naturally focus on the outliers - the things that are bizarrely good.
Travel Tech Essentialist #128: Discretionary Premiumization
Travel Tech Essentialist #128: Discretionary…
Travel Tech Essentialist #128: Discretionary Premiumization
The idea behind discretionary premiumization is to gain a competitive advantage by excelling in one or two specific areas because our minds naturally focus on the outliers - the things that are bizarrely good.