More, better and faster was the old paradigm of technological progress. At a time when choice is abundant, brands that succeed in creating delightful experiences will be the ones preferred by consumers. And brands that cut corners for short term benefit will gradually lose their most precious asset: consumer trust.
Travel Tech Essentialist #17: Delight
Travel Tech Essentialist #17: Delight
Travel Tech Essentialist #17: Delight
More, better and faster was the old paradigm of technological progress. At a time when choice is abundant, brands that succeed in creating delightful experiences will be the ones preferred by consumers. And brands that cut corners for short term benefit will gradually lose their most precious asset: consumer trust.