As some of the stories in this issue reflect, it’s the small and simple innovations that often make the most impact. An excess of complexity and leading-edge technology can multiply pain points for consumers. A simple product or service that just works on a consistent basis or that satisfies consumers’ basic needs beats over-sophisticated and over-featured services that might or might not work.
Travel Tech Essentialist #6: Back to Basics
Travel Tech Essentialist #6: Back to Basics
Travel Tech Essentialist #6: Back to Basics
As some of the stories in this issue reflect, it’s the small and simple innovations that often make the most impact. An excess of complexity and leading-edge technology can multiply pain points for consumers. A simple product or service that just works on a consistent basis or that satisfies consumers’ basic needs beats over-sophisticated and over-featured services that might or might not work.