The demand for experiential travel is not slowing down. 70% of travellers think that having authentic experiences is more important than simply ticking off all the sights. Travelers want to live, eat, move and act like locals. They want to get immersed in the local culture, spend time with local people, and gain a deeper understanding of local dynamics. This applies to leisure and business travelers alike. Startups and incumbent travel companies have heard the message and they are adjusting and investing to serve this consumer need.
Travel Tech Essentialist #9: Experiences
Travel Tech Essentialist #9: Experiences
Travel Tech Essentialist #9: Experiences
The demand for experiential travel is not slowing down. 70% of travellers think that having authentic experiences is more important than simply ticking off all the sights. Travelers want to live, eat, move and act like locals. They want to get immersed in the local culture, spend time with local people, and gain a deeper understanding of local dynamics. This applies to leisure and business travelers alike. Startups and incumbent travel companies have heard the message and they are adjusting and investing to serve this consumer need.