The peak-end rule is a psychological heuristic in which people judge an experience largely based on how they felt at its peak…and at its end, rather than based on the total sum or average of every moment of the experience. — Daniel Kahneman, Noble Prize Winner
About Founder's Letter. Mine is not technically a founder's letter but a tale.
Every year I tell what we are doing and why we are doing it at WeRoad.
Have a look! https://www.linkedin.com/pulse/weroad-story-5-years-row-fabio-bin/