The peak-end rule is a psychological heuristic in which people judge an experience largely based on how they felt at its peak…and at its end, rather than based on the total sum or average of every moment of the experience. — Daniel Kahneman, Noble Prize Winner
Travel Tech Essentialist #92: The Peak-End Rule
Travel Tech Essentialist #92: The Peak-End…
Travel Tech Essentialist #92: The Peak-End Rule
The peak-end rule is a psychological heuristic in which people judge an experience largely based on how they felt at its peak…and at its end, rather than based on the total sum or average of every moment of the experience. — Daniel Kahneman, Noble Prize Winner