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Travel Tech Essentialist #105: Running
Every morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It…
Jan 27
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Travel Tech Essentialist #104: Frame
We are comforted by lines going up and panicked by lines going down. What we often neglect is the frame in which we're viewing things. — Jack Butcher
Jan 17
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Travel Tech Essentialist #103: Emotions and Muscle
2023 is the year of the rabbit, an animal that symbolizes abundance, good luck, and creativity. My best wishes so that you see lots of it this year in…
Jan 8
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Flight Subscriptions - A Win for Airlines and Travelers
2023 could be the year that sophisticated airline subscription programs become more mainstream
Jan 5
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Flight Subscriptions - A Win for Airlines and Travelers
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December 2022
Travel Tech Essentialist #102: Getting Real
It's tough to make predictions, especially about the future. — Yogi Berra.
Dec 24, 2022
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Travel Tech Essentialist #101: Planning
Today’s episode centers around building a plan under an environment of increased headwinds. How to shift, improve agility, and perhaps grow an even…
Dec 10, 2022
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Travel Tech Essentialist #100: Turning 100
After 100 editions of the newsletter, thisI wanted to give an overview of what Travel Tech Essentialist is and the new directions I’ve been pulled into…
Dec 1, 2022
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Travel Tech Essentialist #100: Turning 100
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November 2022
Travel Tech Essentialist #99: Delightful Cockroaches
When it was time to name this edition, I was between ‘Cockroach’ or ‘Delight’, so I went with a combo. Let’s see what this does to the open rate. It…
Nov 24, 2022
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Travel Tech Essentialist #98: Zero-Click
The pandemic showed that we can take marketing down to zero and still have 95% of the same traffic as the year before. So we’re not going to forget that…
Nov 12, 2022
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Travel Tech Essentialist #97: Words
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. – Leo Burnett
Nov 1, 2022
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Travel Tech Essentialist #97: Words
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October 2022
How AI copywriters are changing travel SEO
This post was entirely written by AI (in 10 seconds)
Oct 31, 2022
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How AI copywriters are changing travel SEO
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Travel Tech Essentialist #96: Innovation and Joy
Chip Conley wrote that in bad economic times, fear is the most prevalent and contagious emotion in most companies and it has a corrosive effect on…
Oct 18, 2022
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Travel Tech Essentialist #96: Innovation and Joy
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