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Every morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It…
We are comforted by lines going up and panicked by lines going down. What we often neglect is the frame in which we're viewing things. — Jack Butcher
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2023 is the year of the rabbit, an animal that symbolizes abundance, good luck, and creativity. My best wishes so that you see lots of it this year in…
2023 could be the year that sophisticated airline subscription programs become more mainstream
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December 2022

It's tough to make predictions, especially about the future. — Yogi Berra.
Today’s episode centers around building a plan under an environment of increased headwinds. How to shift, improve agility, and perhaps grow an even…
After 100 editions of the newsletter, thisI wanted to give an overview of what Travel Tech Essentialist is and the new directions I’ve been pulled into…
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November 2022

When it was time to name this edition, I was between ‘Cockroach’ or ‘Delight’, so I went with a combo. Let’s see what this does to the open rate. It…
The pandemic showed that we can take marketing down to zero and still have 95% of the same traffic as the year before. So we’re not going to forget that…
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. – Leo Burnett

October 2022

This post was entirely written by AI (in 10 seconds)
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Chip Conley wrote that in bad economic times, fear is the most prevalent and contagious emotion in most companies and it has a corrosive effect on…
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© 2023 Mauricio Prieto
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