The biggest breakthroughs often come from looking at things differently. Snapchat wasn’t just about photos; it was about messaging. Ryanair didn’t just serve passengers; it served airports. The Swag’s walking stick isn’t just a souvenir; it’s a loyalty program. And as AI reshapes search and advertising, those who reframe their strategies now will be the ones who win.
Airlines and loyalty programs is interesting. Just like hotel chains aren't in the guests and rooms business, they're in the franchising business. Their customers are franchise buyers. Google isn't in the search business it is in the ads business (but that we know). Funny how different many of these industries are.
On Agent ads. I don't think we'll be advertising to agents. We'll just be buying ads within agents to push forward the keywords and so forth. Agents will be trained to ignore ads.
Interesting as always. The relationship between budget airlines and airports is really interesting. I live in Liverpool and our airport has been taken over almost by Ryanair. From what I understand, Ryanair uses it for free and the airport makes money from the shops and car parking
Airlines and loyalty programs is interesting. Just like hotel chains aren't in the guests and rooms business, they're in the franchising business. Their customers are franchise buyers. Google isn't in the search business it is in the ads business (but that we know). Funny how different many of these industries are.
On Agent ads. I don't think we'll be advertising to agents. We'll just be buying ads within agents to push forward the keywords and so forth. Agents will be trained to ignore ads.
Interesting as always. The relationship between budget airlines and airports is really interesting. I live in Liverpool and our airport has been taken over almost by Ryanair. From what I understand, Ryanair uses it for free and the airport makes money from the shops and car parking