Andrew Chan's Law of Shitty Clickthroughs states that over time, all marketing strategies result in shitty clickthrough rates. The first banner ad ever, on HotWired in 1994, had a CTR of 78%. Today's CTRs are 1500X worse. There is one marketing strategy that escapes this law (#2). In other news, as vaccination spreads, so does Zoom fatigue. The CEO of the largest bank in the US has had it with Zoom calls and some of the largest companies are now heading back to the office (#3). If you’re interested in OTAs, check out my comparative overview based on 2020 results (#1). And those of you thinking of going through a fundraising process, make sure to look at the fundraising playbook guide in #6.
Travel Tech Essentialist #55: 100% Open Rate
Travel Tech Essentialist #55: 100% Open Rate
Travel Tech Essentialist #55: 100% Open Rate
Andrew Chan's Law of Shitty Clickthroughs states that over time, all marketing strategies result in shitty clickthrough rates. The first banner ad ever, on HotWired in 1994, had a CTR of 78%. Today's CTRs are 1500X worse. There is one marketing strategy that escapes this law (#2). In other news, as vaccination spreads, so does Zoom fatigue. The CEO of the largest bank in the US has had it with Zoom calls and some of the largest companies are now heading back to the office (#3). If you’re interested in OTAs, check out my comparative overview based on 2020 results (#1). And those of you thinking of going through a fundraising process, make sure to look at the fundraising playbook guide in #6.